Scoopy Milk Bar Customer Guidebook

An unofficial project for a real client, informing Scoopy customers of the company’s contemporary, youthful aesthetic and their take on Bingsu (A.K.A. Korean shaved ice cream).
(Applicable July 2022 ~ June 2023)
* I actually work for them part time and personally know the owners so they are aware of this project and I have gotten permission for the use of their images and photos.

Front Cover
Feature Article Double Page Spread
Main Gallery
Bingsu Topping Breakdown
Back Cover

The focus of this project is to present various layouts as a lookbook. Scoopy’s main demographic are teenagers and young adults (but is also open to families and any who would like to enjoy a sweet treat), so the overall aesthetic is well established through its vibrance and playfulness.

Feature article source // Scoopy Values source

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