Scoopy Milk Bar Customer Guidebook
An unofficial project for a real client, informing Scoopy customers of the company’s contemporary, youthful aesthetic and their take on Bingsu (A.K.A. Korean shaved ice cream).
(Applicable July 2022 ~ June 2023)
* I actually work for them part time and personally know the owners so they are aware of this project and I have gotten permission for the use of their images and photos.
The focus of this project is to present various layouts as a lookbook. Scoopy’s main demographic are teenagers and young adults (but is also open to families and any who would like to enjoy a sweet treat), so the overall aesthetic is well established through its vibrance and playfulness.